Entry Tip Sheet

Solid presentation helps the judges see how good your work really is. Here are tips from judges and winning entrants that can help you make submittals as complete and effective as possible.

Plan Ahead

Review possible entries, and make final decisions in a timely fashion; 3-4 weeks from the deadline is not too soon to start. Organize all work from this starting point, and be systematic; try to nail down all elements of the final package well ahead of the deadline.

Don’t Shoot Yourself In the Foot

Fundamental errors are the easiest to make; check your work. Make sure you have the required number of photos, the floorplan and complete marketing statement.

Marketing Statement Forms

State objectives and challenges simply, and explain the achievement. Strive for plain English. Avoid sales copy. Have someone read the statement aloud to make sure it conveys what you intend. Supply everything requested for your category.   
See sample marketing statements provided below.


Get the best you can get for your budget. If you have a favorite architectural photographer, book him/her NOW. The best are in great demand. If you don’t have a favorite, consult the Recommended Photographer List. Ask veteran entrants who they like best, and why. Fully use your photographer’s expertise. The best can help you resolve issues of shot selection, number of models to shoot, when to shoot, etc.

Focus interior photography on architectural interest: room relationships, volumes, views, sculptural elements and other details. Don’t emphasize furniture.

Focus exterior photography on elevation strength, entry details, streetscape, neighborhood character, community interest, etc.